Owais Rafique Agency · Toronto · Tampa Bay
Luxury Hospitality Photography & Brand Films in Toronto & Tampa Bay
A creative partner for luxury hotels, not a vendor.
25+
YEARS IN HOSPITALITY
15+
YEARS BEHIND THE CAMERA
2
ACTIVE MARKETS
CHD
Certified marketer, HSMAI
From The Journal
Ideas on brand storytelling
for hospitality marketers.
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Trusted By
WHAT WE DO
One agency for every piece
of your visual identity.
Food Photography
On-location dish, beverage, and lifestyle photography for hotel restaurants and fine dining properties.
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Videography & Brand Films
Cinematic brand films that carry a property's story across paid media and guest facing channels.
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Event Photography
Full coverage of galas, activations, and property events, delivered on a schedule your team can use.
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User Generated Content
Authentic, platform native content built for social and guest acquisition, not just the brand feed.
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Headshots & Executive Portraits
Polished leadership and team portraits for bios, press, and speaker profiles, the kind of photo that opens a door before the introduction does.
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Talent Management
Casting and coordination of on-camera talent for brand films, campaigns, and lifestyle shoots.
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Drone Coverage
Aerial photography and video of the property, grounds, and surrounding setting that ground level shots cannot capture.
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360 Virtual Tours
Immersive, walkable tours of rooms, suites, and event spaces for websites and booking platforms.
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How Owais Rafique Agency Works
Photography is the output.
Strategy is the work.
Most hotels hire a photographer for a single moving day. Owais Rafique Agency is brought in to think about a property's entire visual identity, across OTA listings, paid media, and guest facing content, then produce the imagery and film that supports it.
That means understanding how to tell a property's story, document real guest experiences, and produce content built to convert, not just look good in a feed. The proof is in the work: real client case studies, not stock claims.
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Why Clients Book ORA
No two brand standards
are the same.
Neither is our work.
Ritz-Carlton does not photograph the way W Hotels does. St. Regis and Fairmont do not share a visual language. Every luxury brand has spent years building a specific look, tone, and standard, and guarding it closely.
ORA studies each property's brand standards before a single frame is shot, then delivers imagery and film built to that exact standard, not a house style stretched across every client. That is the biggest reason so many luxury brands trust the same agency: clients don't hire ORA to look like ORA. They hire ORA to look exactly like themselves, executed at a higher level.
Founder & Creative Director
Owais Rafique
Owais holds a Hotel Management degree from George Brown College and has spent 25+ years in the hospitality industry, including years in hotel sales and marketing before turning to photography and film. He has spent the last 15+ years building imagery for luxury hospitality brands. He is a Certified Hospitality Digital Marketer (CHDM) through HSMAI, a two time Canadian Event Awards finalist, and has been named one of Toronto's top 10 photographers every year since 2021. He was also named in Nikon Canada's 100th Anniversary top 100 images.
He previously served as the official photographer for Team Canada at the Bocuse d'Or, documenting the full campaign from national selection through the Americas competition to the finals in Lyon, a role he held through early 2025. Owais personally shoots every project in Florida.
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Where We Work
Toronto,
and Tampa Bay, Florida,
one standard.
Ontario, Canada
Toronto
Owais Rafique Agency is headquartered in Toronto, where a dedicated team, led by Lead Photographer Tania, brings over a decade of luxury hotel photography experience to properties across Ontario.
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FlOrida
Toronto
Owais Rafique Agency's newest division serves luxury hotels and restaurants across Tampa Bay, Naples, and Miami. Owais personally shoots every Florida project.
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In Their Words
What clients say about
working with ORA.
★★★★★ Google Review
"I can't recommend Owais and his team enough. What stands out most is how patient, collaborative, and committed they are to getting it right. Owais is the first person I'd call for a hospitality event, corporate function, or personal project."
Stacey Mandula
Marriott Canada
★★★★★ Google Review
"We had an excellent experience from start to finish, organized, professional, and seamless. A special thank you to Mila, who brought great attention to detail and helped us capture exactly the look we were hoping for. We couldn't be happier with the final product."
Stephanie Rajkumar
JOEY Restaurants
★★★★★ Google Review
"Professional and genuinely great to work with. The team has a strong understanding of scope, backed by deep industry insight and attention to detail. They bring an easy, fun, and collaborative energy to every project, and consistently deliver work that exceeds expectations, even under challenging circumstances."
Shyne Dlve
Marriott Eaton Centre
★★★★★ Google Review
"I've had the pleasure of working with the Owais Rafique Agency team across several projects, and the experience has been consistently exceptional. Owais, Tania, and the entire team bring a rare combination of creative vision, technical expertise, and professionalism to every shoot, all while making the experience fun and engaging for everyone involved."
Kim Winter
OVG Group
★★★★★ Google Review
"Working with Owais and Tania has been such a great experience. They are incredibly professional, easygoing, and flexible, and they bring such a positive energy to the shoot. They capture everything beautifully, from the key moments to the small details, and the photos and video are stunning, vibrant, elegant, and full of life."
Marina Hernandez
St. Regis Toronto
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Let's build the visual identity
your property already deserves.
COMMON QUESTIONS
What people ask before working with Owais Rafique Agency.
What does ORA do?
ORA is a luxury hospitality photography and brand film agency. ORA plans, photographs, and films the visual identity of luxury hotel and restaurant properties, including food and beverage photography, brand films, event coverage, and user generated content.
Where is ORA based, and do you travel?
ORA is headquartered in Toronto, Ontario, with a growing production division in Tampa Bay, Florida. Because luxury hospitality and culinary brands often work beyond a single market, the team is fully equipped for international travel.
How does working with a dual-location agency benefit my brand?
Established roots in both Toronto and Tampa Bay bring a genuinely bi-continental perspective to the visual storytelling. Whether a project calls for crisp, high-end editorial visuals in Canada or sun-drenched resort lifestyle content in Florida, ORA scales the local production crew to match the region's aesthetic.
Who photographs ORA's Florida projects?
Owais Rafique personally photographs every project in Florida. The Toronto team, led by Lead Photographer Tania, handles projects across Ontario.
Do you offer both food photography and videography?
Yes. Modern culinary campaigns need a cohesive visual identity across print and digital media, so ORA specializes in both high-end commercial food photography and cinematic culinary brand films. Production days are designed to capture stills and motion footage in the same shoot.
What types of commercial clients do you typically work with?
ORA partners primarily with luxury hotel dining groups, upscale restaurant brands, and consumer packaged goods (CPG) companies, along with select culinary competitions such as the Bocuse d'Or. Art direction is tailored to elevate premium brand perception in every case.
Which hotel brands has ORA worked with?
ORA has worked with Ritz-Carlton, W Hotels, St. Regis, Marriott International, Fairmont, and IHG properties.
What makes ORA different from other hospitality photographers?
ORA studies each property's specific brand standards before a shoot, rather than applying one house style across every client. That is why so many luxury brands with completely different visual identities all work with the same agency: the content never looks interchangeable between properties.
Can you handle full-service production, including food and prop styling?
Yes. ORA provides turnkey production management. Depending on a project's scope, that includes sourcing and managing food stylists, prop stylists, assistants, and location scouts in both the Toronto and Tampa Bay markets.
What is your typical turnaround time for a commercial campaign?
Standard turnaround for fully retouched, color graded, high resolution assets is within 8 business days of the final shoot day. Expedited timelines for time-sensitive brand launches can be arranged during pre-production.
Is ORA accepting new clients?
Yes. ORA is selectively accepting new hotel and restaurant clients across Tampa Bay, Naples, and Miami, Florida, and maintains an active team serving Toronto, Ontario.
In The Press
Featured Coverage.
Naples Daily News
USA Today's readers vote Ritz-Carlton restaurant in Naples one of America's 10Best
The Hollywood Reporter
5 New Restaurants Not to Miss at TIFF
We Are Crave
Top 10 Lists of Canadian Food Photographers and Prop Stylists
Peerspace
The 10 Best Food Photographers in Toronto
Eat North
Team Canada wins silver at Bocuse d'Or Americas competition
CBC
Bocuse d'Or: Canadian candidate aims for the podium
Destination Toronto
The Elm Tavern
Curiosity
You can stay & play at this epic Toronto hotel and bar for free
Trend Hunter
Cosmopolitan Rooftop Experiences
CBC Life
Ongoing recipe series with Chef Dwight Smith
ORA
Owais Rafique Agency
Bespoke Creative Agency
Toronto · Tampa Bay · Naples · Miami
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INSIGHTS & TRENDS
Occasional notes on hospitality content and brand storytelling, straight from the studio.
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